Todd VanBeck has been a pillar of funeral service in my mind since I started in this business over 20 years ago. I first heard him speak at an NFDA convention and he brought me to tears and made me think “I want to be like him”. The way he tells a story, making his listener laugh and bringing them to tears with heartfelt, honest stories, is a gift. He knows the importance of funerals and of funeral service and he is not afraid to tell anyone who will listen. We need more advocates of funeral service like Todd Van Beck out there. We have enough people the value of celebrating the life, but if people do not find the value in a funeral service, all the personalized corners and photo service folders in the world won’t save our industry or, most importantly, the people we care for.
Debra L. Kranz, Cass City, Michigan
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