Volume 2: Clergy – Operation Raving Fans

Please listen to this brief audio overview about the Clergy Relations program called Operation Raving Fans.

Strategic Brief:

Initiative:

This program offers two easy and simple ideas to enhance in a quiet unassuming manner the funeral homes relationships with the clergy in your community, as well as possibly others.

Why Is This Initiative Important?

The relationships what funeral homes build with their community clergy require little or no comment or analysis at all.  Part of quality funeral service has always included effective and healthy clergy relationships.  This relationship building is an ongoing process for there are never any guarantees concerning how people, the clergy included, view a particular funeral home.

What Is The Goal of This Initiative?

The goal of this program is to simply please the clergy with two small but effective courtesies.  There are no brass bands or bravado with these ideas, just dignified and kind attention expressed to significant people in your community.

How Are You Going to Achieve This Goal?

The plan is simple and direct.  Just follow the templates and instructions which have been sent to you, and get going.  These ideas are easy and economical.

What Are The Other Opportunities For This Program?

The staff directory can be used for a variety of purposes.  You might set a stack of the directories out in the main foyer of the funeral home as a pick up item at visitations, and services.  You might also hand them to each and every family during the time of arrangements so they know who is who in your funeral home.  Certainly the directories ought to be handed out at each and every community presentation that you have.  This is a great way to create a visible long arm impact on the entire community for just pennies.

Because everybody has a car, the audience for the courtesy car wash program should, at the beginning anyway, be limited to the clergy.  That will be a good place to start, but over time who knows, you might branch the courtesy out to other groups (but not on a regular basis.)  For instance I know of one funeral professional who here and there, now and then, every once in a while gives a courtesy car wash coupon to their postal person, or their UPS person, or the flower delivery person.  It always provides a pleasant surprise, and is well worth the time and effort.

TVB.

Resource Kit

  • Action Plan: Word
  • Staff Bio Worksheets: Word
  • Staff Directory: Word
  • Car Wash Coupons: Word
  • Letter to Car Wash Business: Word

If you have any questions, please do not hesitate to contact us at: [email protected].

If you have any suggestions for additional resources that would make this initiative more successful for you, please let us know.

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